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Image generated by chatgpt. Tbh, when I first saw the name GPT-6 Astra trending I assumed it was another incremental model drop. Another version number. Another benchmark score to argue about on LinkedIn. And then I looked at what it actually does. And I get why OpenAI's president Greg Brockman called it a "generational leap." GPT-6 Astra launched on September 3, 2026, just two weeks ago. It is already rolling out to ChatGPT Pro, Business, and Enterprise users. And the capabi

I broke down the basics of this shift in the video above, how AI agents are now doing vendor research on behalf of buyers, and what that means for your website. If you prefer to read, or want the fuller picture with data and specific actions, everything is below. Let me tell you something that should genuinely change how B2B marketing teams think about visibility. Your potential customers are typing your category into ChatGPT. Right now. Before they visit your website. Before

Tbh, social listening is one of those terms that gets thrown around a lot, and most of the time what people mean is monitoring. Checking if someone mentioned your brand. Seeing if there is a complaint to respond to. That is not social listening. Or at least, it is not what social listening has become in 2026. The discipline has evolved into something genuinely different, and the brands treating it as a reactive monitoring task are missing the majority of its value. Let me tel